Back to UBQ blog

Embracing Sustainable Consumption with Materials & Labels

Sustainable Consumption: Unveiling the Power of Sustainable Materials and Eco Labeling

      14 Aug 2023

In today’s world, environmental concerns are at the forefront of global discussions. The effects of climate change, pollution and resource depletion are becoming more and more apparent as time goes on, and as such, many are turning to sustainable consumption as a tool to address the issue.


While the ideal approach to minimize environmental impact is to reduce consumption or avoid it altogether, acknowledging that it may not always be entirely feasible, sustainable consumption emerges as a more responsible alternative.


By actively seeking out sustainable labeling and purchasing products made with sustainable materials, individuals have the influence to make a positive impact on sustainable development. The choices we make as consumers can drive brands and manufacturers to shift towards more sustainable practices.


Conscious decision making can encourage greater investment in sustainable supply chains, production methods and business models that consider the lifecycle of products, reduce waste, opt for climate-positive options, and support ethically-produced goods and services. Through sustainable consumption, we have the power to demand substantial change.

Understanding Sustainable Consumption

Sustainable consumption refers to the adoption of conscious consumption patterns and behaviors that minimize environmental impact, promote social equity, and ensure the well-being of present and future generations. As the global population continues to grow and economic development accelerates, the implications of consumption on the environment become increasingly significant. 


It is essential to address these challenges by transitioning to more sustainable consumption practices that use resources mindfully and lessen the detrimental effects on the planet and society.

Recent Studies in Sustainable Consumption and Production Patterns

Recent data suggests a growing demand for sustainable materials and products. An increasing number of consumers are becoming aware of the environmental and social consequences of their consumption habits. According to surveys, consumers express a preference for sustainable brands and products. Forbes, 2022 highlights that “A few forward-thinking retailers such as Patagonia and Levi’s have been pioneers in this field and should get the credit they deserve for giving conscious consumerism a bigger platform. Yet it’s the consumer—specifically the Gen Z consumer—that has elevated the sustainability conversation.” This shift in consumer behavior has prompted many businesses to incorporate sustainability into their strategies, developing innovative products and services that align with sustainable consumption patterns.

Exploring the Interconnectedness Between Individual Choices, Manufacturing Processes, and Their Environmental Footprint

Understanding the relationship between individual choices and manufacturing processes is crucial for addressing the challenges we face todays. The production and consumption patterns of goods and services have profound impacts on the environment. 


From the extraction of raw materials to the disposal of waste, each stage in a product’s life cycle contributes to its environmental footprint. By making more sustainable choices as consumers, such as opting for products made from recycled materials or supporting brands with environmentally sound practices, we can influence manufacturers to adopt more sustainable production processes and source better materials.

The Urgency of Adopting Sustainable Consumption Practices in the Face of Climate Change

In the face of climate change and resource depletion, adopting sustainable consumption practices is not just an option; it is an urgent necessity. The current trajectory of consumption and production patterns, especially in developed countries, is driving environmental degradation, depleting natural resources, and exacerbating climate change. Sustainable consumption is closely linked to the achievement of the United Nations’ Sustainable Development Goals (SDGs). It encompasses issues such as energy consumption, greenhouse gas emissions, resource efficiency, and the promotion of sustainable lifestyles.


Transitioning to sustainable consumption practices offers numerous environmental, social, and economic benefits. It can lead to a reduction in greenhouse gas emissions, improved resource efficiency, and the conservation of natural resources. By promoting sustainable production and consumption patterns, we can create green jobs, enhance human well-being, and protect the natural environment. Sustainable practices also contribute to waste management, reduce environmental harm, and lower the overall environmental cost of human consumption.

The Power of Sustainable Materials

The global carbon footprint of material manufacturing varies depending on the type of material, production processes, and industry sectors involved. However, it is well-established that material manufacturing contributes significantly to global carbon emissions. To address this issue and mitigate the environmental impacts of production, incorporating sustainable materials in product manufacturing is crucial.

The Environmental Benefits of Incorporating Sustainable Materials in Product Manufacturing

Reduced Carbon Footprint

The use of sustainable materials offers numerous environmental benefits. One key advantage is the reduced carbon footprint. Sustainable materials, such as recycled and bio-based materials, often have lower embodied carbon compared to their conventional counterparts. By using these materials, manufacturers can significantly reduce greenhouse gas emissions throughout the production process, contributing to climate change mitigation efforts, without compromising on quality and performance.


Natural Resource Conservation

Sustainable materials promote the conservation of natural resources. By choosing materials derived from renewable sources, such as waste, or opting for recycled materials like reclaimed metal or plastic, we can reduce the extraction and consumption of finite resources while advancing sustainable development. This conservation approach helps preserve biodiversity and ecosystems for future generations.


Waste Diversion

Another important aspect is waste diversion. Sustainable materials are often derived from recycled or upcycled sources, diverting waste from landfills and reducing the overall environmental impact. By incorporating recycled materials into manufacturing processes, we can minimize waste generation and contribute to a more circular economy, where resources are reused and repurposed instead of being discarded or incinerated.


Consumption Patterns

This transition not only curbs pollution and minimizes waste, but also promotes a circular economy where products are designed to be reused, repaired, or recycled. Consequently, consumer behaviors are positively influenced as individuals become more conscious of their choices, favoring products that align with their eco-conscious values. The integration of sustainable materials not only lessens the burden on ecosystems and natural resources but also spurs innovation in green technologies, catalyzing a more harmonious relationship between consumption and environmental preservation.


UBQ™ as a Sustainable Material

One notable example of sustainable material is UBQ™, a revolutionary thermoplastic made entirely from unsorted household waste. UBQ™ can be used across various industries, showcasing the versatility and positive impact of sustainable materials. UBQ™ can be utilized in applications such as construction materials, furniture, car parts, logistics secondary packaging, providing a sustainable alternative to traditional materials. By incorporating UBQ™ into their operations, businesses can divert waste from landfills and incinerators, reduce greenhouse gas emissions and preserve finite natural resources.

Economic Growth

In addition to its environmental benefits, the use of sustainable materials in manufacturing also supports economic growth. As demand for sustainable products and materials increases, industries that embrace sustainable practices can tap into new market opportunities. This transition not only drives innovation but also creates employment opportunities, contributing to sustainable economic development.

Sustainable Development Goals

To fully realize the potential of sustainable materials, it is essential to promote sustainable consumption patterns and support developing countries in adopting sustainable practices. Governments, businesses, and individuals all play a role in driving this transition. Governments can provide incentives, regulations, and policies that encourage the use of sustainable materials and promote responsible consumption.


Businesses can prioritize sustainability in their supply chains, sourcing materials that have lower environmental impacts and engaging in sustainable production processes. Individuals can make informed choices as consumers, opting for products made from sustainable materials and supporting companies with responsible practices.

Sustainable Labeling: A Path to Making Informed Choices

In a world where responsible consumption is increasingly prioritized, sustainable labeling and certifications have emerged as powerful tools for promoting informed consumer choices. These labels provide transparency and valuable information about a product’s sourcing and manufacturing process, allowing consumers to make more conscious decisions and support brands that align with their values.

The Significance of Sustainable Labeling

Sustainable labeling plays a crucial role in promoting responsible consumer choices by offering clear and standardized information about a product’s environmental and social impact. This empowers consumers to make informed decisions based on carbon emissions, material sourcing, water usage, fair trade, energy efficiency, certifications, animal welfare, chemical usage, and recyclability.

Examples of Brands That Prioritize Sustainable Materials

Real-life examples of brands that prioritize sustainable materials and use credible labeling practices can inspire consumers to make more sustainable choices.


Several brands across industries have embraced UBQ™ as a sustainable solution for product manufacturing. To ensure credibility, the Made With UBQ™ mark is used to certify products that incorporate UBQ™ material. This labeling practice provides consumers with confidence that the product they are purchasing has been made with a climate-positive material that prevents emissions and contributes to the circular economy.


Products made with UBQ™ are being used by leading brands in multiple applications such as:



Overcoming Challenges and Advancing a Sustainable Future

As the world grapples with the urgent need for climate solutions, various initiatives promoting sustainable consumption face challenges that need to be addressed for widespread adoption and impact. Overcoming these challenges requires collaboration between consumers, manufacturers, and policymakers to drive change.

Potential Challenges Faced by Sustainable Materials and Labeling Initiatives

Resistance to Change

One of the challenges faced by sustainable materials and labeling initiatives is the resistance to change. Shifting from conventional materials to sustainable alternatives often requires investments in research, development, and infrastructure. This transition can be costly and may require adjustments to existing manufacturing processes. Additionally, there may be concerns about the availability and scalability of sustainable materials, as well as uncertainties regarding their performance and durability compared to traditional options.


Nature of Supply Chains

Another challenge lies in the complex and fragmented nature of supply chains. Sustainable materials often require a careful examination of each stage of the supply chain to ensure responsible sourcing, manufacturing, and distribution. This requires collaboration among multiple stakeholders, including raw material suppliers, manufacturers, distributors, and retailers. Coordinating these efforts and ensuring transparency throughout the supply chain can be challenging, especially in industries with long and complex value chains.


Recognizing Labeling Systems

The lack of standardized and widely recognized labeling systems is another hurdle. While there are several sustainability certifications and labels available, the proliferation of different standards can create confusion among consumers and dilute the impact of these initiatives. The development of unified labeling systems and consistent standards would provide consumers with clear and reliable information, enabling them to make more informed choices.

The Importance of Collaboration Between Consumers, Manufacturers, and Policymakers

To overcome these challenges, collaboration between consumers, manufacturers, and policymakers is vital. Consumers play a crucial role in driving demand for sustainable products by actively supporting brands that prioritize sustainability and demanding greater transparency. By choosing products made with sustainable materials and credible labeling practices, consumers can signal their preference for sustainable options. This, in turn, encourages manufacturers to incorporate sustainable practices and materials into their operations, leading to a more widespread adoption of sustainable consumption.


Manufacturers and businesses have a responsibility to respond to consumer demands and integrate sustainability into their strategies. By embracing sustainable practices, such as optimizing resource efficiency, reducing greenhouse gas emissions, and adopting circular economy principles, companies can contribute to a more sustainable future. Collaboration among manufacturers and suppliers is essential to ensure the availability and scalability of sustainable materials, driving innovation and cost reductions.


Policymakers play a crucial role in creating an enabling environment for sustainable manufacturing and consumption. They can implement regulations and incentives that support sustainable production and consumption patterns, encourage the use of responsibly sourced materials, and promote resource efficiency. Policymakers can foster international cooperation, environmental programs, investment and partnerships to support this transition.


A Path Forward

The path to sustainable consumption lies in our collective efforts to address the challenges and seize the opportunities presented by sustainable materials, labeling, and responsible consumer choices. By understanding the significance of sustainable consumption, embracing sustainable practices, and demanding greater transparency, we can contribute to a more sustainable future.


By embracing sustainable consumption, we contribute to the achievement of the Sustainable Development Goals, reduce our environmental impact, and ensure a better world for future generations. Through our collective actions, we can build a more sustainable and prosperous world where economic growth is harmonized with environmental protection, social equity, and the well-being of people and the planet.


Moreover, as we shift towards more sustainable consumption patterns, it becomes evident that our approach to economic growth must also evolve. Conventional models of growth that prioritize unlimited resource extraction and unbridled production have often led to detrimental ecological consequences. By rethinking our production patterns and adopting circular economy principles, we can decouple economic growth from excessive resource consumption, minimizing waste and maximizing the longevity of products. In this way, sustainable consumption not only aligns with environmental goals but also provides an avenue for reshaping economic paradigms towards a regenerative and equitable future.

Do you know someone who might be interested in this post? You should share it:

Think you’ve seen it all?

Join our newsletter and receive updates on UBQ events, news and developments in the sustainability world

Have you read these articles yet?

Next article

Brands, Manufacturers, and Compounders are Using Bio-Based Polymers