Where there are people, there is waste. Literally everything we do creates it. And with so many of us, the amount of waste generated has reached 2 billion tons a year and continues to grow at an alarming rate. What if there was a way to put all this waste to good use? This is exactly the question that sparked the foundation of UBQ Materials. We set out on a mission to rethink the very notion of waste and turn it into something good, useful, even celebrated. For thousands of years, consumption was a straight line, and at the end of it was a pile of garbage. It is the dawn of a new era, because we’ve successfully bent that line into a perfect circle.