Dozens of news outlets were on-hand when Virginia Senator, Tommy Norment, announced the local roll out of 2,000 new recycling bins made with UBQ™ material, a novel bio-based composite made wholly from residual municipal solid waste. The feedstock used to create UBQ™ material is made up entirely of household waste that would otherwise end up in landfills; banana peels, chicken bones, contaminated plastics, and even dirty diapers.
Kim Hynes, Executive Director of Central Virginia Waste Management Authority, proudly announced that they will be the first facility to use the bins, with hopes to swiftly expand adoption throughout the state.
From a circular economics point of view, the partnership is almost poetic. Converting unsorted household waste into products that will then, in turn, stem the flow of more waste being dumped in landfills nicely frames the circular opportunity of UBQ, both as a waste disposal solution as well as an upcycled renewable alternative traditional, oil-based plastic products.
News surrounding the launch of the UBQ™ x CVWMA recycling bins spread quickly, enthusiastically reported on by local and international outlets alike.
Daily Press: Shad Plank: How does Virginia lure new companies? A rare glimpse athe wooing process.
Recycling Today: Virginia debuts partnership to turn MSW into plastic substitute
The Jerusalem Post: ISRAELI COMPANY UBQ PARTNERS UP WITH CVWMA, CREATES THERMOPLASTIC WASTE BINS
Trend News Agency: Israeli company Ubq partners up with cvwma, creates thermoplastic waste bins
Waste Advantage Magazine: Virginia First in the U.S. to Pilot Waste Conversion Solution